Tic Tac Toe Marketing
Blog

Thinking, in writing.

Frameworks, fieldnotes, and the occasional rant. Marketing thinking that survives contact with reality.

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    · Tic Tac Toe Marketing

    A Simple Marketing System for Small Law Firms That Actually Sticks

    Build a simple marketing system for your small law firm. Learn how to choose channels, create content, and work with a marketing partner without overwhelm.
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    · Tic Tac Toe Marketing

    Simple Marketing Wins for Small Law Firms: Start Here

    Simple, practical small law firm marketing ideas any boutique firm can use. Improve visibility, get more clients, and know when to hire a marketing partner.
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    · Tic Tac Toe Marketing

    Turn Your Law Firm Website Into a 24/7 Intake Machine (Without Rebuilding Everything)

    Turn your small law firm website into a 24/7 intake machine with simple, practical website marketing and optimization ideas you can apply without a full redesign.
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    · Jake Stahl

    Where Sales and Marketing Overlap (and How to Use that to your Advantage)

    How NLP-driven framing, mirroring, anchoring, and presupposition turn a siloed sales and marketing org into a single revenue engine.
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    · Tic Tac Toe Marketing

    Build a Coaching Website using the StoryBrand Framework

    How to apply Donald Miller's seven-part StoryBrand framework to a coaching website that converts: character, problem, guide, plan, call to action, success, and failure.
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    · Tic Tac Toe Marketing

    A Simple Testimonial Template to Make Collecting and Sharing Easy

    Why testimonials move the needle, the eleven types worth collecting, a plug-and-play request template, and fifteen places to actually use them.
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    · Tic Tac Toe Marketing

    Best Practices for ChatGPT Prompts for Coaches and Consultants

    A simple template for writing prompts plus ten worked examples covering social, decisions, professional development, sales, client connection, and more.
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    · Tic Tac Toe Marketing

    AI Tools for Coaches and Consultants

    A working catalog of AI tools across scheduling, client interaction, goal tracking, learning, performance analysis, and marketing, plus how to keep them on-brand.
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    · Tic Tac Toe Marketing

    How to Build a Compelling Case Study for Coaches and Consultants

    The components of a case study that converts: introduction, problem, methodology, implementation, results, testimonials, plus where to use them across your business.
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    · Tic Tac Toe Marketing

    Using and Creating Coaching Tools

    What coaching tools are, the characteristics that make them effective, popular frameworks (GROW, Wheel of Life, SWOT), and how to ethically build your own.
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    · Tic Tac Toe Marketing

    Best Coaching Books

    A curated reading list across personal development, leadership, and business — books that deepen coaching practice and expand the way you guide clients.
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    · Tic Tac Toe Marketing

    Hiring a Marketing Partner

    The very flexibility, problem-solving, get-it-done approach that it took to launch your business might be the thing that is holding you back from growing. Let’s face it – as entrepreneurs, we know we...
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    · Tic Tac Toe Marketing

    Why Getting Clear About Your Own Business is SO Hard!

    The curse of knowledge sometimes prevents us from speaking simply about what we sell. As business owners, we often need an outside perspective to help us create clear, simple messaging. Imagine a...
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    · Tic Tac Toe Marketing

    Proprietary Content for Coaches & Consultants

    How important is it that you have proprietary content for your coaching business? Having your own framework for why and how you work with clients is becoming an indication of whether you are a...
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    · Tic Tac Toe Marketing

    Lead Generators for Your Leadership Development Firm

    Lead generation is a fairly new term but has become critical in the world of online marketing. In order to generate cost-effective, qualified leads for your leadership development firm, you need to...
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    · Tic Tac Toe Marketing

    A Content Marketing Strategy for Leadership Coaches and Consultants – the Trifecta of Marketing Content

    Let’s talk about a content marketing strategy for leadership coaches and consultants – the trifecta of marketing content! As the number of coaches and consultants in the leadership space continues to...
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    · Tic Tac Toe Marketing

    Consumption is Not Required for Ascension

    I heard this phrase, “consumption is not required for ascension,” on a podcast recently. The speaker was sharing a story of his Peloton bike purchase. Like many things we buy online these days,...
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    · Tic Tac Toe Marketing

    How Being a Camp Counselor Made me a Better Leader

    Today, I am a woman who owns a business, leads a team, has a family, and generally kicks ass at life – at least most days. But it all started when being a camp counselor made me a better leader. Back...
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    · Tic Tac Toe Marketing

    Business Words that have Lost their Impact and an Invitation to Help Create Alternatives!

    When my kids were little and learning to read and write at a more advanced stage (think upper elementary), their teachers would tell them not to use “lazy words.” For them, these were words they used...
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    · Tic Tac Toe Marketing

    Three Ways to be Productive When the Sales Funnel Dries Up

    When you run a business, you know there are peaks of growth when you have more business than you want; there are also valleys when the sales funnel all but dries up. Often one affects the other –...
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    · Tic Tac Toe Marketing

    I’m a Marketing Person. Here’s What I Learned from Sending LinkedIn SPAM.

    I’m a marketing person, and I did one of those LinkedIn SPAM lead-generation campaigns. It cost $7500 for a three-month campaign, and it took a lot of time and effort on my part. I did it for two...
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    · Tic Tac Toe Marketing

    The Key to Gaining Influence

    SHOCKER – gaining influence isn’t about being the smartest person in the room. You don’t even have to be the best looking or have the most money or the biggest title. Influence ISN’T about any of...
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    · Tic Tac Toe Marketing

    The 12-Month Marketing Plan is Obsolete

    This last year has hit small businesses with ALL. THE. THINGS. As small business owners, we are swimming in change and chaos, and it hurts our brains. Thinking about putting together a 12-month...
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    · Tic Tac Toe Marketing

    Marketing is Fundamental to your Success

    Most small businesses fail. According to the Small Business Administration, 50% of new businesses fail in the first 5 years. Forbes says there are five primary reasons this happens. First, they are...
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    · Tic Tac Toe Marketing

    Marketing Plan Tactics

    Most often, when people think of marketing, they think of the tactics we use to execute marketing. They think of the website and advertising and print promotions created to communicate. You have seen...
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    · Tic Tac Toe Marketing

    Marketing Planning Goals

    Your team needs to know what you are working toward. Creating marketing tasks just to see what happens is only good if you are a researcher and statistician fascinated by the human response to...
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    · Tic Tac Toe Marketing

    Preparing to Build Your Marketing Plan

    There is no argument…marketing planning is a big task. Sure, you can break it into chunks and do a little at a time, but as Brian Tracy says in Eat That Frog! 21 Great Ways to Stop Procrastinating...
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    · Tic Tac Toe Marketing

    The Marketing Plan

    Who Needs Marketing Planning? Do your business goals require that you are communicating with others? If you answered yes, you need a marketing plan. When a business first starts, it has a limited...
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    · Tic Tac Toe Marketing

    Teams that Make the Marketing Plan Work

    You’ve got the right people in the room for your planning, and they might also be your team for execution, but let’s take a minute and make sure. The marketing team for this part of the process is...
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