Case Study · Benefits & Member Services
Portico Benefit Services
A messaging guide and internal library the whole team can actually use.
We worked with Portico to create their messaging guide, plus an internal system and library so the whole team could use it efficiently.
- Messaging
- Internal Systems & Library
- Brand Voice Guide
/ 01 The challenge
Detailed write-up coming soon.
/ 02 The approach
We built a messaging guide that captured Portico's voice, audiences, and core narrative, then designed the internal system and library that put it within reach of every team member.
/ 03 The outcome
Portico's teams now share a single source of truth for how they talk about the work, with a system that scales as new staff and campaigns come online.