Boar Blanket
From zero organic traffic to category leader in six months.
Boar Blanket entered a market dominated by entrenched competitors with established digital presence. A relentless six-month SEO content build took them from a blank slate to ranking for 97 high-intent keywords, including conquest wins on the most-searched queries.
- Branding
- Messaging
- Website
- SEO Strategy
- Content Marketing
- Blog Publishing (10x/mo)
- Social Media
- YouTube Shorts
- Topic Clusters
- State-Level Guides
/ 01 The challenge
When Boar Blanket entered the market, industry mainstays controlled virtually all digital visibility. With a brand-new product, zero organic traffic, and no search presence, the client faced a classic uphill challenge: a blank slate against entrenched digital titans.
/ 02 The approach
From day one, we deployed a 10x-per-month blog publishing cadence, tightly aligned with social media and YouTube Shorts in an all-organic, insight-driven campaign. By focusing on SEO fundamentals (internal topic clusters, comparison reviews, and state-by-state guides) this new brand transformed itself from an industry newcomer to the category's digital frontrunner in just six months.
/ 03 The outcome
From zero to 2,330 organic sessions in just three months, with SEO visitors staying engaged 4x longer than those from paid or direct channels. The site now ranks for 97 high-purchase-intent keywords in the Top 20 (81 in the Top 10, and 61 in the Top 3), including conquest wins against legacy competitors. Brand queries surged 44%, and product comparison searches soared by 1700% after entering the market, evidence that customers now view this product as a serious choice alongside (or above) the pioneers.
Project partners: AllGreatThings.io and Clearmark.
We launched in a market with competitors whose names were known and whose digital presence was dominant. Now, just six months later, we are competing in really powerful ways online!