Afila Group
A coach's reputation, packaged into a sellable, repeatable workshop.
Erik Beckler had built a strong reputation as a coach, speaker, and author, but his content was scattered and not ready to sell. We packaged his ideas into a repeatable workshop, refreshed his branding, and gave him the materials to sell to corporations, teams, and nonprofits.
- New Logo & Style Guide
- Workshop Package
- Promotional Flier
- Landing Page
- Custom Graphics
- Workbook
- Slide Deck
- Branding & Messaging Guide
/ 01 The challenge
Erik Beckler had established a reputation as a coach, speaker, and author. His content was solid and unique. However, it was scattered and not ready to sell as a workshop. He wanted to package it in a way that allowed him to charge more, look more polished, and attract attention.
/ 02 The approach
Erik needed new company branding, and a packaged workshop that he could sell to corporations, teams, and nonprofits. The content he was already using was repackaged to create a half-day workshop that was ready to sell and easy to repeat. We also created promotional materials for him to use in creating interest.
/ 03 The outcome
Afila Group came away with a refreshed brand, a packaged half-day workshop on the Four Fundamental Forces of Leadership, and the full suite of materials to sell, deliver, and repeat the program with new audiences.
Casey did a great job refreshing my logo and helping me crystalize my workshop message and process. I'll be able to serve clients more effectively.